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Title: A Review of Trade Promotion Organization Performance in the Fields of Marketing and Services Quality for Export Promotion
Authors: Shahab Aalishah Afrachali
DOI:
Aff: Executive Master of Business Administration (E.M.B.A.) with Specialization in Marketing and Exporting Payame Noor University, Sari Branch, Mazandaran, Iran
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Keywords: Performance Assessment; Trade Promotion Organization (TPO); Marketing; Services Quality
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Abstract:The statistical universe consists of 120 export companies of the country in the recent years. It is an exploratory, applied and descriptive research in terms of objective. Appropriate statistical techniques such as Paired-Sample T Test and Analysis of Variance (ANOVA) were applied in data analysis, and then the results were analyzed by SPSS software. The results indicate that generally marketing services provided by Trade Promotion Organization (TPO) do not concord with exporters' expectations. Ultimately, with regard to the results of this survey, suggestions have been presented for improving services quality